Personal data management has grown increasingly complex in recent years, which is both good and bad. Bad because data is everywhere and individuals have very little control over it, good because many systems and regulations are being put in place to put a little order in the chaos.
Pikcio is launching its own contribution through PikcioMe, a personal data application. It was developed in an effort to put users in control of their data, whether they wish to share it with businesses or not. PikcioMe consists of a private browser, chat and data wallet (the latter being released in a second phase). Here are the values at the core of our product.
Our top priority is to give
control back to users over their personal information. To this day, they are the
only ones who do not profit from their own data which is neither good for them nor
for businesses. Empowered users benefit to every (honest) actor in the digital
ecosystem, and this includes businesses and governments.
By using PikcioMe, users can
indeed decide which data to store and share, and can profit from such
transactions. Businesses can also better manage customer data if the latter are
well versed on how data collection, verification and sharing work in the
digital world. By using Pikcio’s personal data applications, both businesses
and customers have the right infrastructures to partner together and profit
from what the other has to offer.
Further to our previous point, we
believe users have the right to benefit from the digital economy, as much as
businesses and other organizations do. PikcioMe provides users with the
necessary tools to keep their personal information private or, should they wish
to, turn it into assets they can monetise and make profit from.
In order for data to sustain and
develop its value, it needs to be safe. If it is too easily leaked and shared,
it is no longer an asset to its owners. Pikcio has implemented a significant
amount of security
measures on its decentralized peer-to-peer technology in order to
protect data and make it impossible for malicious entities to spy, track and
collect user data.
In a market that is saturated
with claims to protect users, Pikcio is proud to make a substantial difference
Consent is at the core of
PikcioMe. We want users to feel free to store personal information that they
wish to reuse without worrying about their data being sold to third parties or
used for Pikcio’s own benefit.
PikcioMe has strict access and
privacy settings. Once data storage features are available, users will need to
actively request or consent to their information being shared with a specific
entity whose services they wish to access.
For instance, should a user want to open an account with a bank, they would need to consent to their identity documents and proof of address being sent to the bank.